Brian Keane
speaker
176 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Brian Keane’s voice in public audio — every appearance, attributed to the second.
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Appearances
But what mindset now is it's different tools for different jobs. There's days, and you know this Alana, there's days when you're, we're entrepreneurs, but people that are listening that are executives, they're working high level jobs. There's days when you crush it and you're just like, I got after it today. Good job. And there's days when you try and crush it, but you don't.
And then you're like, why didn't today work? Yesterday was so good. Why didn't today work? And you end up beating yourself up. And that generally doesn't help that often. When some days you just have to go, okay, well, today wasn't great. Do you know what? We'll just flow with this and we'll make it better tomorrow. And we'll get after it again tomorrow.
And then you sleep better, you refresh and you go again. So it's using different tools at different stages. And it's not to ease up on yourself. It's what do you need to do? For example, when I'm running a marathon or an ultra marathon, I don't bring a soft approach to that. If I'm running a hundred mile ultra marathon, there's no point me at mile 80 going, okay, Brian, that's enough now.
Settle down. I'm like, no, you've got 20 more miles to go. Keep going. That's the mindset. But... There's days when, you know, I haven't been as present with my girlfriend or I haven't been as present with my daughter, or I've just been a bit switched off. There's no point beating myself up over that. They're the days that I have to go, you could have been better at that today.
Bring a bit of more awareness to that and try and show up in a different way tomorrow so that you're more present. And you're just using different tools depending on the context. That's what mindset's really about versus just this one size fits all approach.
I think that's 95% of it. You know, the old adage, a man doesn't choose his destination, he chooses habits and that chooses his destination is very true. And something I've said a lot is, tell me what you do every day and I'll tell you where you'll be in a year. I ask myself that a lot.
Because it comes back to what you're doing consistently over time. And the thing is about habit formation, and I've written books on habits, and you think of James Clear, Atomic Habits, you think of Charles Duhigg, The Power of Habit, probably two of the framework anchor books in terms of the research on habit.
So understanding that it takes 66 days to form a new habit, if we were to quote the University of London, giving yourself even a runway of time to make something automatic. You need to give yourself more than two months to make something automatic that goes for your food, that goes for your relationships, that goes for your career, that goes for your fitness, that goes for everything.
And after that, it becomes automatic. What's so interesting, you've definitely seen this, Alana, because I look at you on the outside, you look at me on the outside, people will look at us on the outside and others, and you'll go, wow, they get so much done. And that's true. but it's because of the habits that we formed that allow us to do it. And also having different filters.
I think mental frameworks are so important. Again, something that I was very reluctant to accept in the early days, similar to mindset, was the importance of mental frameworks and having filters. I filter everything through the lens of will this thing nourish me or will this thing deplete me?
Everything gets filtered through that lens when it comes to everything from food to people to business decisions. Will this nourish me or will this deplete me? And if it's going to deplete me, what's the payoff? Is it worth the depletion for a long-term payoff? A book is very depleting. I've written five books, four bestsellers.
But when you get the messages from people, not even the revenue or the royalties or the doors it opens, it's the messages from people going, oh my God, I needed that. This book found me exactly where I was at. That's worth the depletion on the front end and a lot of work that goes in on the front end. And I think when we're talking about habits,
So regardless of what you're working towards, ask yourself, is what I'm doing today going to help me get to where I want to get to? And it's interesting. I put this up on my Instagram two weeks ago, maybe a week and a half ago when I was studying to become a primary school teacher. I studied in St. Mary's University in London.
And I asked my math professor, because math was my weakest subject as a student. And ironically, I was a really good math teacher because I was so bad.
I understood what it was like to be so bad that I was actually quite a good teacher in that subject. It's so true. Like, you know, when something comes natural to you, you can't bring yourself to a point like, why don't you get this? It's like, no, I get this because I was you.
I didn't understand compound fractions either. But I remember asking my math professor, the question, I was like, okay, what's the best math I need to learn? Which was a very loaded question to begin with. And he gave me a very philosophical answer that I never forgot and didn't quite understand it at the time.
And he said, the best math you'll ever learn is calculating the current cost of your future decisions and what you're doing today in terms of what's leading to your future. And that's something I still do regularly in terms of my workouts and The content I create, the people I speak to, the programs I do. What am I doing today that's going to impact the future?
And sometimes it's going to be positive. Sometimes it'll be negative. Sometimes it'll be neutral. But having a framework or a filtering process is really important for your habits because going harder and faster in the wrong direction just gets you to the wrong place quicker. So you can form the wrong habits. Not all habits are good.
There's a famous line by Seneca that the chains of habits are too loose to be felt until they're too strong to be broken. And that's very, very true. And that goes for alcohol. That goes for spending too much time on Netflix. You can have very bad habits too. So asking yourself that framework question in the beginning, who do I want to be or what do I want to be or where do I want to go?
Who do I have to become to be there or to get there? And then what are the habits that underpin that? What are the things that a lean person would do, a rich person would do, a wealthy person would do, a successful person would do? What are they doing? And then just copying that.
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