Brian Keane
speaker
176 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Brian Keane’s voice in public audio — every appearance, attributed to the second.
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I think it's so easy to get into the weeds of it, but just having a framework or filtering process helps from a zero to one perspective.
There's two things that I do that really helped me. And I started this in the early days. I put this into my second book, Rewire Your Mindset. And I came up with the framework myself because of that exact reason, that constant comparison syndrome of, oh, well, they're further ahead. Why will I even bother? Why will I start?
The two things I do, and it's actually very useful because it ties in directly with the habit formation. One is what I call my 97-year-old rule, where I picture myself on my 97-year-old deathbed and I ask myself, what would I regret more? You reminded me of it there when you talked about the graveyard and all the dreams and the books and the ideas that are in the graveyard.
Your 97-year-old deathbed, what would you regret more? That's actually what led me to Marathon to Saab and running through the Arctic because they were things that I wanted to do, but I was afraid to do them. combine that with the acronym, how can I win? W-I-N, what's important now? How can I win? What do I need to do today that's going to help me move towards that?
And then you can break it down any way you like in terms of month, year, 10 years, whatever. But those two things in combination can be quite useful because what happens is you start to move on the journey. And I've always used the metaphor, the analogy of a car driving on the motorway. If I'm driving 120 kilometers on the motorway, I'm not sure the equivalent in miles, 80 miles or 70 miles.
When you're driving on the motorway, If you're focused on what you're doing, you're going to probably get to your end destination. If I start looking left and looking right and worried about what everybody is doing in the rear view mirror or the side of me, I'm going to crash my car. And business is very similar to that. If you're looking around, you're more likely to crash.
And that sounds easier said than done. but it's a check-in for how aligned you are in what you should be doing by how much you're looking around. I'm a focus group of one here, I know.
But for me, when I'm looking at what others are doing and I go into compare and despair and I'm looking at all the people that are ahead of me, not even contemplating the fact that there's so many other people behind me and, oh, is that a dog? Oh my God, I love it. Please let us keep that in.
I love it. I love it. So I'll build on the howl for anyone that's listening. You know, it's funny. I'll come back to it later because I just reminded me when you mentioned the dog there or when I heard the dog. We'll come back to that because I want to find out more because I love dogs.
But with the 97-year-old rule and asking what's important now.
It can help a lot. And that compare and despair, when you're looking around and what everybody else is doing, If you insist on playing that game, there's a few games that you shouldn't play. There's a great quote from Naval Ravikant that if you play stupid games, you win stupid prizes.
And comparing is a little bit of a stupid game, although we all do it automatically because it's hardwired evolutionary. It's something that kept us alive and kept our ancestors alive. It's why it got passed down to us. But now it just makes us miserable. It doesn't help you in this day and age, generally, unless you're taking inspiration.
But if you are, then you're generally not comparing because they're two different things. And if you're comparing up, compare against the people that are behind you. I have to remember, Alana, I was a teacher earning probably £20,000 a year doing something I didn't even like.
And the first time in 2016, when I made that in a month, I was like, oh my God, I have made more in 28 days than I did the whole of last year or the whole of four years ago as a teacher. So you have to use a little bit of a contrast point. And again, that's relative.
If it's financial, use a financial because there was a time some will be listening and they've been relatively affluent all through their life. Some won't have. Most won't have. Most have had failures. Most have gone broke. Most have gone into debt. And now they're out of it. So comparing down is useful. But when it comes to the mindset side and the 97-year-old rule and what's important now.
It's so cliche that when you run your own course and run your own race, you don't tend to look around as much. And if you are, it's possibly a sign that you're not doing what you're supposed to be doing because procrastination is feedback that you probably shouldn't be doing what you're doing.
You need to outsource it, eliminate it, delegate or automate it if you can in some shape or form and then get back into your zone of genius. You talk a lot about this The longer you're in your zone of genius, the more flow state you go into, the more you're going to get done and it's going to feel easier.
The secret sauce in business, in my opinion, is find the things in business that you find easy that other people find difficult. That's as close to a secret sauce as you'll get. And then it will look like you're doing loads from the outside, but in reality, you're just in flow state.
I kind of fell into it by accident, if I'm honest.
Quite an accident, but it will all make sense in a moment. And I would imagine the early stages you'll connect with directly. So in 2014, 2015, I was competing in bodybuilding shows. I was actually a professional fitness model for two years. So I was traveling around the world, magazines, photo shoots, things along those lines. And I got out of that world after my daughter was born.
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