Brian Keane

I was able to make this transition and go all in. Somebody else will have a different life scenario and they won't be able to do that. But that's not to say that you can't start getting your figurative ladder up against the right wall. Just how slowly or how fast you climb depends on your circumstance currently.

I was able to make this transition and go all in. Somebody else will have a different life scenario and they won't be able to do that. But that's not to say that you can't start getting your figurative ladder up against the right wall. Just how slowly or how fast you climb depends on your circumstance currently.

Understatement of the year there, Alana.

Understatement of the year there, Alana.

I'm going to take us back in the time machine. When I was in London, after I got my qualifications, I went broke the first time by just not knowing how to get clients. I wasn't good at my craft and I didn't know how to get clients, but I still had a little bit of income coming in from teaching, so it was fine. The second time I went broke,

I'm going to take us back in the time machine. When I was in London, after I got my qualifications, I went broke the first time by just not knowing how to get clients. I wasn't good at my craft and I didn't know how to get clients, but I still had a little bit of income coming in from teaching, so it was fine. The second time I went broke,

was the only time ever, now I've never gone into debt, but I've been broke. I was living in a flat in West London, in the banks in the UK, if you've got less than £10 in your account, you can't even take out a £10 note. So I was having to pay my rent for my house or my flat that month, and I couldn't even take out a £10 note.

was the only time ever, now I've never gone into debt, but I've been broke. I was living in a flat in West London, in the banks in the UK, if you've got less than £10 in your account, you can't even take out a £10 note. So I was having to pay my rent for my house or my flat that month, and I couldn't even take out a £10 note.

So I was living with three other teachers at the time in a tiny little flat in West London. And I waited for all of them to go up to their bedrooms. And I started going down the back of the couch to get money for the bus so that I could get the bus to the bank to get an overdraft to pay my rent that month. That's when I was out. I was done. I was like, I am not doing this fitness thing.

So I was living with three other teachers at the time in a tiny little flat in West London. And I waited for all of them to go up to their bedrooms. And I started going down the back of the couch to get money for the bus so that I could get the bus to the bank to get an overdraft to pay my rent that month. That's when I was out. I was done. I was like, I am not doing this fitness thing.

I'm not doing this personal training thing. I am rubbish at this. And the universe or God or a higher power, something randomly came my way. And I ended up going into another school as a long-term substitute teacher. Tail between my legs. I'm back into teaching. This is what I'm going to do. And one of the girls in the classroom next to me was preparing for a wedding.

I'm not doing this personal training thing. I am rubbish at this. And the universe or God or a higher power, something randomly came my way. And I ended up going into another school as a long-term substitute teacher. Tail between my legs. I'm back into teaching. This is what I'm going to do. And one of the girls in the classroom next to me was preparing for a wedding.

And she came across me one day and she goes, I heard you're a personal trainer. And I was like, oh, no. I was like, Zoe, that's something I did. I don't do that anymore. And she goes, Brian, I have a wedding coming up. I don't want to go into the gym. I'm terrified to go into a gym. Everyone will be looking at me. I just need help to fit into my wedding dress.

And she came across me one day and she goes, I heard you're a personal trainer. And I was like, oh, no. I was like, Zoe, that's something I did. I don't do that anymore. And she goes, Brian, I have a wedding coming up. I don't want to go into the gym. I'm terrified to go into a gym. Everyone will be looking at me. I just need help to fit into my wedding dress.

And I was like, oh, Zoe, this isn't something I do anymore. She goes, please. I said, okay, fine. I was like, but I can't charge you. I was like, if you want to come down and meet me in the park, I'll take you a couple of evenings a week and I'll take you through some sessions. And we started doing two sessions a week, three weeks into it.

And I was like, oh, Zoe, this isn't something I do anymore. She goes, please. I said, okay, fine. I was like, but I can't charge you. I was like, if you want to come down and meet me in the park, I'll take you a couple of evenings a week and I'll take you through some sessions. And we started doing two sessions a week, three weeks into it.

And I was tweaking her nutrition and helping her with that as we were going along. And she went and got into her wedding dress and was like, oh my God, my wedding dress is fitting. I have loads of energy. This is the best I felt in years. I have to start paying you for this. And it was in that moment I went, I'm not a crap personal trainer. I just don't understand business.

And I was tweaking her nutrition and helping her with that as we were going along. And she went and got into her wedding dress and was like, oh my God, my wedding dress is fitting. I have loads of energy. This is the best I felt in years. I have to start paying you for this. And it was in that moment I went, I'm not a crap personal trainer. I just don't understand business.

And they are two completely different things. They're two completely different skill sets. But like most things, when you know you have a gap in your knowledge, you can fill in the gap. And I started to work with mentors. I started to read more business books. I started to listen. Podcasts were kind of in their infancy at this stage. They were around, but they were in their infancy.

And they are two completely different things. They're two completely different skill sets. But like most things, when you know you have a gap in your knowledge, you can fill in the gap. And I started to work with mentors. I started to read more business books. I started to listen. Podcasts were kind of in their infancy at this stage. They were around, but they were in their infancy.