Brian Keane

And I was consuming information on sales, on marketing, on hiring, on lead generation, on funnels, and educating myself on that gap alongside learning. myself as a personal trainer and a coach. And every person listening, whatever industry you're in, you're going to have the job, the craft and the skillset of you as a practitioner.

And I was consuming information on sales, on marketing, on hiring, on lead generation, on funnels, and educating myself on that gap alongside learning. myself as a personal trainer and a coach. And every person listening, whatever industry you're in, you're going to have the job, the craft and the skillset of you as a practitioner.

And then you have this other skillset over here, which is business related. And to neglect one or the other will mean eventual death in your business. If you're terrible at what you do, you will get sales in the front end, but you will eventually go out of business because you won't get any more referrals or you'll constantly be bringing in new people and it'll never scale and grow.

And then you have this other skillset over here, which is business related. And to neglect one or the other will mean eventual death in your business. If you're terrible at what you do, you will get sales in the front end, but you will eventually go out of business because you won't get any more referrals or you'll constantly be bringing in new people and it'll never scale and grow.

Flip that, you can be the best personal trainer, nutritionist, Pilates instructor, yoga, whatever. I'm talking health and wellness because it's the area I'm in. I'm using examples. But if you don't understand business, it doesn't matter. You can't help anybody. So understanding those two things, I had my aha moment during that time. And because of it,

Flip that, you can be the best personal trainer, nutritionist, Pilates instructor, yoga, whatever. I'm talking health and wellness because it's the area I'm in. I'm using examples. But if you don't understand business, it doesn't matter. You can't help anybody. So understanding those two things, I had my aha moment during that time. And because of it,

I went looking into filling in the gap in my knowledge in business. And there'll be a lot of people listening who would probably be similar. There'll be gaps in one or two areas, or maybe it's all the areas. But now that you know that, you can fill in the gaps as needed.

I went looking into filling in the gap in my knowledge in business. And there'll be a lot of people listening who would probably be similar. There'll be gaps in one or two areas, or maybe it's all the areas. But now that you know that, you can fill in the gaps as needed.

Grit it out, grind it out.

Grit it out, grind it out.

Two things, because mindset very similar to you. It wasn't that I didn't think it was any good. I just didn't think it applied to me. I was like, I don't need that. So it was something I closed my mindset on. I'm like, I don't need to work on that. But what started to happen during 2015 and 2016 was was the business was starting to grow and scales. 2016 was our first six-figure year.

Two things, because mindset very similar to you. It wasn't that I didn't think it was any good. I just didn't think it applied to me. I was like, I don't need that. So it was something I closed my mindset on. I'm like, I don't need to work on that. But what started to happen during 2015 and 2016 was was the business was starting to grow and scales. 2016 was our first six-figure year.

And from there on, it just exploded because I had figured out a few things, moved online, had an offline business at the time, and was going between both and then went all in online. But when I was working with people in person and I was working with my trainers who were underneath me,

And from there on, it just exploded because I had figured out a few things, moved online, had an offline business at the time, and was going between both and then went all in online. But when I was working with people in person and I was working with my trainers who were underneath me,

What I started to see was people in a fitness context, and I'll bring this back into business in a moment, people didn't struggle to know what to do. Most people knew they should lift weights. Most people knew they should do some form of cardio. Most people knew that they should eat healthier and maybe more protein and a bit more fiber and less McDonald's and chocolate bars. Most people knew this.

What I started to see was people in a fitness context, and I'll bring this back into business in a moment, people didn't struggle to know what to do. Most people knew they should lift weights. Most people knew they should do some form of cardio. Most people knew that they should eat healthier and maybe more protein and a bit more fiber and less McDonald's and chocolate bars. Most people knew this.

But they couldn't stick to it. They would fall off track. They would self-sabotage. They wouldn't be setting a goal correctly and then would lose all the motivation, thinking that motivation comes first as opposed to setting the goal and motivation coming after. And what I started to see was this trend that it wasn't my coaching that

But they couldn't stick to it. They would fall off track. They would self-sabotage. They wouldn't be setting a goal correctly and then would lose all the motivation, thinking that motivation comes first as opposed to setting the goal and motivation coming after. And what I started to see was this trend that it wasn't my coaching that

And my training sessions and nutritional plans that were getting the people the results, it was the mindset of not having them fall off the plan and self-sabotage that was actually the thing that was leading to success. And when I wrote the first book, The Fitness Mindset, there's been a lot of mindset books since, but it was probably one of the first when it came to the fitness angle of mindset.

And my training sessions and nutritional plans that were getting the people the results, it was the mindset of not having them fall off the plan and self-sabotage that was actually the thing that was leading to success. And when I wrote the first book, The Fitness Mindset, there's been a lot of mindset books since, but it was probably one of the first when it came to the fitness angle of mindset.