Brian Lee

What I love about Troika is I love the industry.

I love what it represents.

I love it inspires, it helps communities.

And I never realized how many people it was going to affect and touch until we started this journey.

And when you're there around the finish area, strangers are walking up and thanking you for a great event.

Thank you for creating Troika.

Like a magical moment for me to say, okay, this is not just another business like before.

This is something special.

And we need to wrap our arms around them, protect it and grow.

But we need to grow with the right culture and protect the communities and everything it stands for.

Good things are worth waiting for.

Started or succeeded?

If I go back, everything is a business to me.

Ventures, roughly.

Ventures, one, two, probably about seven or eight.

One, obviously, that's scaled in my adult years.

But during my childhood years or teen years, I would have said there's at least four there.

And then my adult years, I say there's another four.

That's the thing.

Yeah, a lot of people say, why do you do it?