Brian Littleton

So they're people that sell direct, they're companies that sell direct to consumers.

The RealReal has a direct online commerce with their consumers, right?

It's different than their model where they may or may not sell through the Amazon marketplace.

These are their direct consumer businesses.

And so they're choosing us or they're choosing our competitors based on what they think we can provide.

ShareASale has been around forever, one of the originals in this space.

The year 2000.

So 17 years of building up kind of a reputation of who we are and what we do and the types of publishers that maybe are on our platform as opposed to some of our competitors.

And, you know, a retailer will then choose kind of where to go, who they think will both track their platform the best, as well as provide maybe the access to the type of publisher base that they're looking for.

Shared sale historically has been particularly strong in the fashion category.

So we have a lot of fashion advertisers.

The RealReal fits in with that as well as many others.

Electronics, again, we're strong in, but there are also competitors that are strong in these categories as well.

There's obviously a lot of businesses out there that are selling direct to consumer.

I don't remember.

It was probably pretty low.

Like under a hundred grand?

Yeah.

Probably in year one, but the growth that we were really looking at in year one and what did work out really well was by the end of, I'd say, year one and a half, we were talking about having about 500 retailers, at the time, mostly small businesses that were starting to use our platform.

And that was really a lot stronger than we or I really at the time had expected.