Brian Littleton

And so it really snowballed from there in terms of all that

Merchant growth as well as then what grows is transactional revenue.

The bigger piece for a performance network is the number of publishers that you have.

And that was big for us really early on.

No, the publisher is actually like yourself.

I mean, you're a podcaster.

You could right now talk about a product that you use or have on your podcast.

And you could say like, hey, listen, use this particular code and you'll get this blog software for 10% off or whatever.

Exactly.

I mean, you may have a direct relationship, right?

Where they sponsor, it's a number you negotiate.

But you also, podcasters can do things like have affiliates

do the co-skater and they may be earning a commission off of that.

So just different models of compensation really for the same type of thing.

Um, I mean, a long time ago in the year 2000, I was trying to do both at the same time.

Uh, but I was, you know, I was 25 years old or whatever.

So I had a lot, a lot of energy.

Um, but, uh, you know,

What we found is about 20% of publishers are finding programs from the retailers.

So that's like you right now wondering, hey, what can I promote on my podcast?