Brian Littleton

I know that I love the brand, The RealReal.

So I'm going to go there.

I'm going to join their program.

Exactly.

So that's about 20% and 20% are coming from the network.

Meaning I have a podcaster like yourself, you join share a sale and then you're looking around and you're finding programs that might fit your business.

Um, and you see the real, real and you join and that's about 20% and 20%.

So the approach is both.

Um,

You need to have retailers on your platform or else you don't have a platform.

And you need to be out there where merchants are recruiting in their own publishers as well.

And the whole network grows from there.

We've been fortunate because we have about, now it's over 5,000, it's about 5,200 programs and retailers that are on the platform.

So that helps us recruit the publishers that we need from both of those angles, as well as provide a marketplace for people that are just coming in and looking.

Uh, so the publisher's number is a lot more, uh, it's a lot more difficult to come up with because people come in and they may not do anything.

Um, so, you know, in terms of publishers is well over a million, but that number is kind of worthless.

Uh, well, that's where I was going to go.

Like over the past year or so, we've paid about 20,000 different publishers, um,

So that gives you an idea of what someone is maybe really active or generating some level of revenue.

Obviously, the revenue differences between a very small publisher and a very large publisher are quite significant, but that's the kind of total base that we're working with and it grows every day.