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Brian Littleton

๐Ÿ‘ค Speaker
179 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

But yeah, so starting off, that's an advantage, I think, for an entrepreneur to be able to put those two things together and be cash positive.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

So we did not need to raise capital at the time.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

I did hold 100 percent.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

I mean, you do a lot of things over the years with with bonusing and things along those lines to make a company grow, obviously.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

So I can't take all of that credit or whatnot.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

But, you know, I did own the company all the way through.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

You know, it comes a time, I think you look for something where you need a little bit, something bigger.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

The A-Win group is an amazing group of companies.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

Leadership's amazing.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

I wanted to look at expanding our particular product and our model into international waters.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

A-Win is an absolute market dominator in Europe and didn't have as much of a presence in the U.S.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

and

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

Obviously, that's where we came in, really fit together quite nicely.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

And I wanted to work on something kind of bigger and make sure that the people in my company that I some of them have been there for, you know, 10 years plus, that they had greater opportunity than maybe I was able to give to them at that time.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

Um, you know, it's something that as an entrepreneur, you, you get to at some point, you're like, you're, you're dying to provide these opportunities to your staff who want to grow and all those types of things.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

But as a smaller business or whatnot, sometimes very difficult because if I'm still here, obviously there's nowhere to go.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

There's no more top to get to.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

Um, and so it's a, it's a big challenge and something that kind of weighed on me.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

And this was a really, really strong, uh, company to choose to really be a part of.

SaaS Interviews with CEOs, Startups, Founders
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

Um, so it, it,