Brian Littleton

So those numbers all get reported publicly anyway.

Yeah, I would imagine that.

I haven't seen what you're looking at, but yeah, it's going to come from public filings and whatnot.

I'm not aware of ClickBank's specific volume, so I wouldn't be able to say.

My guess would be no, if I was going to be guessing.

They have a little bit of a different model.

We're very much in fashion and retail and very goods that you can buy and hold in your hand.

ClickBank traditionally has been more in digital products.

And there are two companies that don't really do the same thing, nor do they compete in

you know, our competitors are much more in that physical space, a commission junction and a rack handling share and things like that, where, um, over the years, we've all been here since, you know, for 17 years plus or whatever.

And those are the kind of the people that we compete with on a day-to-day basis.

Uh, there's 30 of us here in Chicago.

A favorite business book is the Value Proposition Design.

There's a whole bunch of authors to that, but I'll give you Alan Smith as the primary in case you want to look it up.

A great way to build a product.

I'm actually following and studying my own CEO, and that's Mark Walters of Awind.

And if you don't let me off the hook on that, I had a backup.

But he's going to be leading this new team, and I really admire kind of what he's built over the years, so I'm excited to see it grow.

Uh, affiliate window was an, uh, essentially an older name for the company.

Xanox was also an older name for a company.