Brian McDermott

He was all about eyeballs.

And when we signed Sonny Bill, when Toronto Wolfpack signed Sonny Bill Williams on, over the week of that news, whatever you call it, platform, 750 million, this is recorded, this isn't estimated, 750 million people viewed Sonny Bill signing on from all over the globe.

Wow.

Because he's that big a star.

Yeah, yeah.

And the vast, vast majority of those numbers were reviewing people.

750 million had their eyeballs on the product for that week.

And David said, can you imagine how powerful that is?

That if you can get that or close to that type of exposure, right, the product will sell itself.

So if you can say anything to the NRL dudes, get it to more eyeballs.

Don't try and fix the product.

Don't try and run the sport any different.

It's been as good as it's ever gonna get.

And I don't believe the sport, now I'm a bit older and a bit wiser than me, hair's a bit grayer, whatever I've got left.

I don't believe the sport's been run that bad.

When I used to play, we whinged about the RFL like most organisations always whinge about the HQ.

When I was in the military, we always whinged about the HQ.

If you work for a bank, you always whinge about, every whinge is about edge quarters, don't they?

But no, I don't think the sport's been run that bad given the challenges that it's had.

I don't think, I'm not going to put my name, I've already been down this route and made myself enemy number one in the UK because I said something after we won the grand final and all I was trying to capture was that growth of rugby league won't happen without something.