Brian Niccol
๐ค SpeakerAppearances Over Time
Podcast Appearances
Yeah, it was a great quarter for us.
The thing that was really exciting is to see the growth was driven by transactions and also the fact that the initiatives that we put in place around operating, supporting our partners with the Green Apron service model, and then really getting back to great customer service, I think really showed up in the results this last quarter.
So we're pretty excited.
That's exactly right.
What was great to see too is the growth in transactions came from existing customers that are in our rewards program as well as customers that are not in our rewards program.
Frankly, we had been struggling to reclaim momentum with that group.
In this quarter, we had both groups growing in visits and as a result, our market share increased in visitation as well.
That's right.
So, you know, we saw about a little less than a point of ticket growth, and that's really driven by the fact that we've launched this new program around protein.
So you can get a protein cold foam on any drink, and that's a modification.
And then, obviously, the balance of the growth came from just more people coming to Starbucks either more often or coming back to the brand that hadn't been here in a while.
Yeah, sure.
Well, thanks for the question, because I do believe Starbucks is defined by the cafe and the coffee house experience.
That really is where you get the human to human connection with our baristas.
It's where you see the craft of Starbucks.
And then you also get just the soul of Starbucks.
So, you know, our in-store business is still over 20 percent.
The thing that I always like to remind people, too, is people access Starbucks in all these channels.
So they may go
via the drive-through or mobile order Monday through Friday.