Brian Regan

Well, if the deal is – Own it.

If you think about where a lot of this is coming from – and I was talking to Drew about this, and we've talked about it before.

You think about –

progressive movement.

Well, it has the word progress and movement in it.

It does not have a satisfied moving on component to it.

It's we will move forward.

We will move and we'll be progressive.

So what you were apologizing for five years ago, you're going to be apologizing for something else.

Now, we don't have a thing where we check all the boxes and move on to the next crisis.

We keep going this direction and there is no stopping.

So

The the conceit is I will apologize and then they will stop.

The answer is no, they will not.

They will move on to the next thing.

And you may be included in that.

So with that in mind, do not apologize.

When you don't apologize, they don't get satisfaction.

When they don't get satisfaction, they move on to the next person who will give them satisfaction by apologizing.

And yeah, like Brian says, whether it's, you know, you're Howard Stern or you're Trump.