Brian Schiff

And this was still with like Alexa era voice AI right before sort of the ChatGPT moment.

And it was, hey, can we take this concept and now replicate it in a much bigger and faster growing category?

So went into retail, Brooklinen was our first customer back in the day.

They launched us right before Black Friday.

Yeah, they were our first retail e-comm customer.

I don't know what they saw in us, but I am eternally grateful.

Launched with them, raised that round of funding that sort of led the surge where we're now, you know, working with brands the size of Under Armour and Tory Burch and the Authentic Brands Group, really large, you know, household name retailers.

And then in 2024,

going into the early part of 2025, added healthcare as that third industry, been hyper-focused in urgent care inside of healthcare, where we're now serving a couple thousand clinics across the country.

Yeah, it's in some ways the million dollar question, the billion dollar question.

First, you know, I think the first sort of realization is that this technology is great for large consumer businesses, but you wouldn't use it in a B2B environment.

Like we wouldn't have our own AI agent do the customer success for our product with our customers.

So you're looking at the big consumer industries where there's a high volume of contacts.

And then I think like the variable that becomes important is how competitive is the market, right?

You need industries where there's a high degree of competition, which forces

the companies to need to innovate, to be better on the margin, to provide that better customer experience or patient experience in a healthcare setting.

So when you look at financial services or you look at utilities or you look at airlines, so many of those contact centers are like, they're still not even migrated to the cloud.

Right.

I think the incentive to innovate is is much less in these sort of oligopolized markets.

So we were hyper focused on, you know, we're going to take this industry specialized approach.