Brian Schiff

We had a couple of customers in these small towns doing the ride share thing.

So that was a critical moment where... 2021 is what you call the pivot, right?

No.

So I'm talking about 2018 when we left the ride share behind and then started working on voice AI.

That was a moment where either we were going to find a new, better business opportunity, or it was going to be a resume booster to go and get a job post-grad.

So that was one of those like critical moments that, you know, fork in the road that could have gone either way.

And then during COVID, we were serving the transportation industry.

And...

transportation shut down, right?

It was the first thing that shut down.

So we saw overnight 80, 90% of our revenue, right?

Usage-based model came back and nipped us in the behind.

We saw 80, right?

March of 2020, it all disappeared.

So that was another moment where cash got really tight and we needed to keep a cool head, but make hard decisions and figure out how to chart the business through that

you know, through that period.

And then we came out strong on the other side.

We took that step into retail as that second larger industry.

And we were able to go and raise that first big round of funding.

And since then, it's been a pretty, you know, off to the races, steady climb.