Brian Sims

I can use data to say that person has voted against bodily autonomy 14 times. I think we've made the mistake of, in politics, when two candidates run, we're at this point where candidates feel like they have to teach their constituents about who they are and all the unique ways that make them up. And I don't think that's exactly true.

I can use data to say that person has voted against bodily autonomy 14 times. I think we've made the mistake of, in politics, when two candidates run, we're at this point where candidates feel like they have to teach their constituents about who they are and all the unique ways that make them up. And I don't think that's exactly true.

All I have to do is teach a voter that someone is robbing them or lying to them or taking from them in a way that they weren't aware of. And I think that's enough. I think the mistake we made is trying to be all things to all people and using data to tell all stories.

All I have to do is teach a voter that someone is robbing them or lying to them or taking from them in a way that they weren't aware of. And I think that's enough. I think the mistake we made is trying to be all things to all people and using data to tell all stories.

I'm using data to identify very particular places where a simple, singular message is going to change someone's ideas of who they are or who someone else is.

I'm using data to identify very particular places where a simple, singular message is going to change someone's ideas of who they are or who someone else is.

Yeah, exactly. Giving somebody a story based on data where they don't trust you does nothing. And so you have to make the story or the data inherently trustable. And the more simple it is, the more easy it is to understand. I don't expect people to do their own homework. I expect people to decide I'm not going to do my homework. So therefore, I either trust what you've presented or not.

Yeah, exactly. Giving somebody a story based on data where they don't trust you does nothing. And so you have to make the story or the data inherently trustable. And the more simple it is, the more easy it is to understand. I don't expect people to do their own homework. I expect people to decide I'm not going to do my homework. So therefore, I either trust what you've presented or not.

And so the simpler it is, the easier it is to understand, even if that means little bits and pieces of information rather than a whole story all at once.

And so the simpler it is, the easier it is to understand, even if that means little bits and pieces of information rather than a whole story all at once.

and and that's okay and i've seen that be very successful long-term approaches to change are often not huge big cataclysmic understandings there's not a a switch that gets flicked and suddenly we understand this when we didn't before it is often the culmination of a lot of little opportunities to think about something differently and so if we present a lot of little opportunities based on very digestible information that is easy to trust

and and that's okay and i've seen that be very successful long-term approaches to change are often not huge big cataclysmic understandings there's not a a switch that gets flicked and suddenly we understand this when we didn't before it is often the culmination of a lot of little opportunities to think about something differently and so if we present a lot of little opportunities based on very digestible information that is easy to trust

The narrative over time is one of someone's own trust, not something that you've asked them to trust you.

The narrative over time is one of someone's own trust, not something that you've asked them to trust you.

Incremental way? Accessible is, I think, what we're looking for. I think what I'd like to think the approach that I have is seeing what's been successful and what is not. Anything that I think of as a big, massive societal change in American civil rights, from Roe v. Wade to marriage equality to Loving v. Virginia, where interracial marriage was allowed to exist,

Incremental way? Accessible is, I think, what we're looking for. I think what I'd like to think the approach that I have is seeing what's been successful and what is not. Anything that I think of as a big, massive societal change in American civil rights, from Roe v. Wade to marriage equality to Loving v. Virginia, where interracial marriage was allowed to exist,

Lawrence v. Texas, where sexual relationships between same-sex people were allowed. They all felt to people who didn't know any better, and maybe to me before I knew better, like big, massive, giant chunks of change. And not a single one of them was. They were all years, and in many cases decades, of thousands of people's hours of work. Not one person, and certainly not one moment.

Lawrence v. Texas, where sexual relationships between same-sex people were allowed. They all felt to people who didn't know any better, and maybe to me before I knew better, like big, massive, giant chunks of change. And not a single one of them was. They were all years, and in many cases decades, of thousands of people's hours of work. Not one person, and certainly not one moment.

It's actually really easy for me. I have always believed That while it is good to change the minds of decision makers, it's better to change the decision maker.

It's actually really easy for me. I have always believed That while it is good to change the minds of decision makers, it's better to change the decision maker.