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Brian Smith

πŸ‘€ Speaker
1081 total appearances

Appearances Over Time

Podcast Appearances

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

That to me was like going to prison.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

The ski market was even harder than the surf market because their attitude was, well, we have mud and we have slush and we need rubber.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

You know, we got to have sorrels.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And they couldn't see sheepskin being strong enough or waterproof enough to work in their area.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

So, yeah, the ski markets were very, very difficult to get into.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

It was at the time when all the big mainframe computers were being replaced by desktop computers.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And what nobody knew is that these big refrigerator-sized mainframes, every connection where one wire touched another wire or a motherboard plugged into another board, it was gold connections.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And so he arranged to buy up all of these old mainframes, which most accountants were paying to get rid of them.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Not knowing they were full of gold.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And so I was given a bunch of cash and a pair of snips and hammer.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And I found out when I got home that I'd made $3,000, which was a fortune to go on the road for a month.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

But I realized I'd shipped over $300,000 worth of gold back to San Diego, not really knowing that I was doing it.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Well, nobody was calling.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I mean, I was like a non-entity for the first three to four years.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And every time I'd go into summer mode, I wouldn't think about UGG boots for four or five months.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And then it would be, you know, July, August, September, I'd start thinking, oh, shit, I better figure out who I'm going to sell to and how do I get more sales, you know?

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I learned early on that trying to walk into a surf shop with sheepskin boots on a hot day was like pointless.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

So I learned to wait for a really shitty day when, you know, the storm would hit, you know, then I'd go on the road and sales would, you know, I would open up.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

you know, half a dozen pairs in lots of different little surf shops.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

So like in the off season, I was fully into making money to stay alive.