Brian Smith

So I was in the worst negotiating position of all time.

And this happened two or three times during those early years where the old investors didn't have the money to buy the new product.

So I had to do a deal to get them out and bring in bigger investors.

And that was a really horrible cycle.

I did.

I came up with the name Jackaroo, which is like a cowboy.

It is an Australian cowboy.

Australian cowboy jacket.

I see, okay.

And Jillaroo is the female version.

And had these young kids that, you know, I knew their parents and they were riding for the UGG surf team.

They had UGG logos on their surfboards.

They're like all the surf, all the brands had surf teams.

And so they wanted to be on the UGG surf team.

You sponsored a surf team?

Yeah, but only with logos and product and stuff like that.

I didn't really have any money.

And I went to them and I said, hey, listen, guys, I'm going to have to give up the UGG name and we're going to call them Jackaroos.

So you'll be writing for Jackaroos.

And they went, no way.