Brian Smith

That's a dumb name.

And I realized how passionate they were about the UGG brand.

And just made me forget all about changing the name.

And I said, damn it, I'm just going to go to court and fight this because that name is really powerful.

Skiing.

He was one of the founders of the Ski Industry Association, what became this humongous trade show in Las Vegas.

And he came on as a sales rep for me in the ski industry.

I wasn't looking for a sales rep, but he came and convinced me that the ski market was a totally different market to the surf market.

And he was right.

And so he had a group that was already selling gloves and socks and everything to all the ski areas and all the ski shops.

So he added Ugg boots to the line.

Okay.

Yes.

Yeah.

That partner investor that gave me the line of credit, he was used to finding an idea and doubling his money overnight.

That's why he had the computer business that nobody else ever saw, stripping out the gold.

He wanted to double his money, but he had no concept of advertising, cost of samples, cost of communicating with the sales force.

Yeah, yeah, and he just wanted his money out.

And I do remember that there was a period when he was putting intense pressure on me, and I remember –

I was at home one night with my wife, Laura, and we were watching TV.