Brian Smith
👤 SpeakerAppearances Over Time
Podcast Appearances
And so the guy bought a pair of Ugg boots because there was somebody to validate how good they were.
And so that cost me a pair of boots for each new store I opened.
But that changed the trajectory of Ugg forever.
And it was probably the best marketing plan I ever executed on.
No, it wasn't a technical ski boot.
No, it was an after-ski boot.
Yeah.
A boot that you could wear in the snow because the original Classic line had an EVA sole.
It was a flat piece of ethyl vinyl, acetate, whatever.
And...
It was super slippery on snow and ice.
So we created a rubber capsule.
Because it was rubber, it was much more sticky on snow and ice.
But yeah, that was a big, big change.
Made us much more credible in the snow industry.
Made in Australia, yes.
Yep.
Selling that lawsuit was a big step.
And probably the best advice my lawyer ever gave me was, okay, Brian, now you can sell.
Just beat her in the marketplace.