Brian Smith
👤 SpeakerAppearances Over Time
Podcast Appearances
And she obviously loved the look of them and the feel of them.
And she was asking the staff guy there, you know, what are these like?
Well, I'm not really sure.
Are they hot?
I'm not really sure.
What happens if I get them dirty?
And the guy was useless, right?
Yeah.
And I saw that interaction.
And I came up with what I called the six pair stocking plan.
And if a store would open up with six pairs, I'd give a free pair to the store manager.
And now I was in a different surf shop, you know, a month or two later.
And a guy walked in and he says, you know, what are these boots like?
And the sales guy says, oh, they're fantastic.
I'm wearing them now.
He says, aren't your feet hot?
No, they breathe, you know.
So, well, what happens if you get them wet?
Oh, you can wash, you know.
I mean, it was just like night and day.