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Brian Smith

πŸ‘€ Speaker
1081 total appearances

Appearances Over Time

Podcast Appearances

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Wow.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Yeah, the weird thing was I actually loved being on the road selling.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

We made a deal that from then on they would not tell anybody that I'd sold the company.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

So we got that out of the way.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I'd already committed that I don't own the company.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I don't run this anymore.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

But my mantra was I'm going to try and get a pair of Ugg boots on every single person in America.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And I went back on the road to all my Southern California guys and I got back to the office and Neil handed me a check for $5,000 and said, that's your commissions.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Wow.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And would you believe that?

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I think that was the fifth or sixth year.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

That was the first money I'd ever taken out of the company.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And here's a question I have for you.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

There was a couple of things.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

By being out there with the customers, it was so much easier for me to get a rapport going and introduce the product by having them try the boots on.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

That turned out to be the biggest factor in closing our first orders was having the buyer try them on.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

But while I was in the stores, I...

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

This girl walked into the shop one day.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I think I was in Newport Beach somewhere.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And she was touching the Ugg boots.