Brian Smith

All the vibrancy was coming out of California.

Yes.

And I was, you know, every day I'd...

look at the wall street journal and i'd look at billboards on the way to everywhere and i'd look at you know shop windows and see what was and i was really literally on a search for something to take back to australia i had no desire to stay and live in america

That's exactly right, yeah.

Exactly, yeah.

Well, I was sitting around my house in Santa Monica with my buddy Doug, and...

I was reading Surfer magazine, and there was a photograph of this guy and a girl in front of a fireplace with the, all you could see was their legs with these white boots on their legs.

And the instant I saw it, I thought, oh my God, you know, one in two Australians

has some sort of sheepskin footwear, and there's none in America.

So I just thought this is like the ultimate no-brainer.

And I looked at Doug and said, man, we've got to go into business.

We've got to be instant millionaires, just like that.

That's right.

Whether it was slippers or little booties or scuffs or whatever.

You can imagine Australia being a sheepskin country and every little town there is someone with a sewing machine and they're making Ugg boots and every town would spell Ugg a different way.

U-G, U-G-H, U-G-H-S, U-G, you know.

Nobody really knows.

It's a descriptive term, yeah.

Yes, yes.