Brian Smith

And I'd made an appointment with the USA Today fashion editor

And by the time we arrived at her office, she'd double booked and we only had like five minutes to make a pitch.

I pulled out a little folder that I had full of celebrities.

One of those photographs was Pamela Anderson on the set of Baywatch and she was in a red swimsuit with tall white Ugg boots.

Mm-hmm.

And she took the name of the photographer and the name of the magazine.

And the next morning on the lifestyle section, there was a photograph of Pamela Anderson.

And the whole internal next page was this expose on sheepskin and shearling in fashion.

And I don't know where she got her information from overnight, but she did a tremendous job in creating this category.

Yeah, I fought that initiative.

You fought it.

You didn't want it.

He was just not a fashion icon.

He was a hard right winger and very polarizing.

You know, we'd spent years building up this image of casual comfort and fashion and everything.

And so I really fought it.

But I was outvoted at a board meeting.

I think it was much more selfish than that.

Alan was a Rush Limbaugh groupie.

He wanted to be in the audience in the front row with Rush Limbaugh.