Brian Smith

What do you mean be in the audience?

Well, he wanted to go to New York and be in a taping of one of the Rush Limbaugh shows.

Ridiculously big, yeah.

And what happened was that

Because the board voted for it, I didn't want to fight them.

I said, okay, I'm on the team, right?

So I'm going to go there.

I'm going to introduce the Ugg boots to Rush Limbaugh.

And I said, here, try this on.

No, I don't need to try it on.

And I had a bit of a fight with him.

I said, well, look, if you don't try them on, we're just not going to do the advertising.

And I was bullshitting because I had to make this deal.

And eventually he tried them on and he goes, oh, my God, these are so comfortable.

I could sell these.

Fast forward, it's now November, I think, came on the show.

Hey, folks, I got some good news to tell you.

Today we have a new sponsor and it's Ugg Boots from California.

And that second, our switchboard shut down because every broker in the country, every stockbroker was calling us saying, are you guys public?

Can we buy stock?