Brian Smith

And we didn't even have a business plan.

It was just the enthusiasm of people.

you know me talking about how big it was in australia and everything but so we raised this twenty thousand dollars and we knew we would never ever ever need any more money than that you know for the rest of the business right i see i got you okay well we'll get we'll get there

$15,000, yes.

It was very quick, actually.

It was October, and we got the boots in by the end of November, just the beginning of December.

And I remember going back to Con Surfboards and the owner goes, oh, well done, Brian.

You are going to be so successful.

But we couldn't sell them out of our store.

We just sell surfboards and trunks and flip flops.

But you're going to do great in the shoe stores.

Good luck, you know.

and walked out without an order right and this happened to in about 60 surf shops all the way down the coast from from Malibu down to San Diego and the total sales for the first year was 28 pairs which was how much money exactly a thousand dollars but it's just a fluke but it was exactly a thousand dollars and I I'm not I'm not fast enough with the math how much were you selling a pair

At retail, it was probably between 50 and 70, depending on the short and the tall.

Got it.

Okay.

So in 1979, that was not super cheap.

No, it was super expensive.

That was one of the worst facets of the entire UGG project for 20 years, was the lack of margins I had because the pressure...

of the retail price kept us way, way down.