Brian Thomas

That's at the end of the day, that's how you're going to resonate with somebody.

And then you did dive into this thing called AI.

We talk about all the time on the podcast.

Should be a tool for everybody.

Equitability, lowering the entry barrier for everyone.

And that resonated.

So thank you.

And Colin, last question of the day as we look ahead to the future, how do you see the role of sales evolving in an AI-driven world and what skills will be essential for professionals to succeed in the future?

Thank you.

Really appreciate your insights here.

Obviously, as you mentioned, AI not only will change that productivity landscape, but you believe will improve those deep human skills such as EQ, communication, storytelling, etc.

Sales will still be here.

And again, your prediction, bad sellers may disappear, but sales will still be here in this AI future.

I liked your story about you talking with Microsoft and your book, and they wanted them to, their engineers to read your sales book because out of that, they can actually learn human connection, better communication and building trust.

And I thought that was insightful.

So I appreciate that.

And Colin, it was such a pleasure having you on today.

And I look forward to speaking with you real soon.

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