Brian Verne
๐ค SpeakerAppearances Over Time
Podcast Appearances
So the real business opportunity is based on the changing landscape in sports.
The brands and the marketers and the retailers are no longer just placing a value on pro athletes as being influencers.
In fact, they absolutely crave the high school athlete segment.
But the problem that they have is reaching young athletes at a grassroots level to get product feedback and doing it in a really, really timely fashion.
And so our whole thesis as a business was, well, if we give young athletes a voice, give them a place to talk about things that they care about, especially products, then we'll become the means for the major brands and retailers to tap into the high school athlete segment more.
to get product feedback and to understand consumer behavior at a grassroots level.
Um, so we have one, you know, global major brand partner, um, at this point in time, in layman's terms, they're paying us for information.
I prefer to keep the numbers somewhat confidential at this point, but this is ultimately going to be the basis for our business going forward.
The fact that we're going to have the largest, stickiest, most engaged community of young athletes and brands, we'll be able to tap into that in a number of different ways.
There's a few different things that we've been testing and working on at this point, but it's more or less a model based on us providing
product feedback and different, you know, types of, you know, behavior across several segments.
And, you know, that can be a sample sizes of 400 or 500 or, or, or a thousand, um, you know, as we continue to evolve in the community, it's, you know, a bit larger.
Uh, I would say that the, you know, the platform itself is going to become more autonomous.
So we have about 60,000 high school athletes that are using the platform.
It's only native iOS and it's only open to North American residents.
The intent is to build the largest community of young athletes ever.
Gotcha, gotcha, gotcha.
So our general monthly actives are anywhere from in the tens of thousands all the way up to we had over 25,000 monthly actives in the last quarter at one point.
Oh, just coming in and having a session.
Sure, sure.