Brian Verne

Although I'd say the two biggest things that we're focusing on are, will athletes come in and search and find their gear and add it to their locker, their profile?

And so our users have added over 250,000 products to their phenom profiles.

And then the second piece of it is, you know, will athletes...

actually share stories about their athletic achievements.

And one of the unique pieces of our user experience is that we're marrying your most iconic moments as an athlete with the products in your locker.

And so if you were to go on to Phenom and go through our feed or create a moment yourself, you would see that you would be asked to right now post a picture of

But most importantly, tag the products that you're using at that point in time.

And so what's really interesting is our users have created tens of thousands of these stories of these moments and their time, their products to these moments, which is really interesting user generated content that the brands care about.

So that's in the pipeline of where we want to go.

Well, it's funny that you say that because...

there's a huge, I think, psychological element, you know, to this whole thing.

And it's the fact that, you know, if I, as an athlete, if I wear a certain brand, I'm going to perform better.

Then at the same time, you know, I think the basis for our whole model is the fact that there are influencers at every single level in sports.

And so, you know, our argument is that, hey, as a kid, I'm not just looking up to a LeBron James model.

If I'm 13 years old, I'm gonna look up to the best 17 year old in my community or the best 17 year old phenom in the country or in the world who I've heard about.

And if he or she is wearing a particular product and they are performing well, then as an athlete, I'm gonna want to use the same product.

And that's something that we are just extremely adamant about because not only do we live it ourselves, but we just see it on a daily basis with our target market and users.

so we, we launched a really, really, really minimal beta right around September 1st of 2014.

Uh, prior to that, my founding partner, Mike and I actually had, had another startup that we just kind of pivoted into, uh, into, into phenom.

Um, and, and, you know, we'll necessarily belabor that point, but, uh,