Bridget Harris

We've not looked back.

Basically, this was the moment.

This was a fantastic moment.

And in a year later, as we had always promised our team, we paid out $75,000, it was about £50,000, to the five eligible team members who'd been working with us for all that period of time.

In fact, we hired a lot of them in September 2015.

We told them we were going to do it and we did it.

So I hope you will allow some of this as well into your companies.

Very happy as well to talk a bit more about how we did it.

So the profit stack.

This is it.

Absolutely classic.

You know, we talk about tech stacks, sales and marketing stacks, all the rest of it.

Same principle.

You get your degrees of foundational capacity at the bottom and then you build up.

So in terms of the, you can book me P&L, this is roughly what it is.

Gross margins, now I know in America you have, you include lots more costs into your gross margins, but in the UK we are only required to report on direct costs like AWS and stuff.

So for us, we run a sort of a 95% gross profit margin.

But then on top of that, you've got your core management.

On that, you've got your R&D, your engineering team, your product team, and then your communications support and research.

And on top of that, if you're a SaaS bootstrapped company around our sort of size, you should be expecting to make 25%, 30% profit, which sounds like a lot.