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Brigham Dickinson

👤 Person
260 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

We don't write books to make money. Now, there are some who do that, right? There are some who absolutely do that.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

We don't write books to make money. Now, there are some who do that, right? There are some who absolutely do that.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

It takes time. Yeah. It takes time for you to get to the, look, here's what you need to do. You know what? Let's just tell them what they need to do. You take advantage of every speaking opportunity that you possibly can. If it's in a neighborhood, speak, right? If it's at a local event, say you can speak and you'll do it for free, right? Yeah. Say that it's at your church. Say that you can do it.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

It takes time. Yeah. It takes time for you to get to the, look, here's what you need to do. You know what? Let's just tell them what they need to do. You take advantage of every speaking opportunity that you possibly can. If it's in a neighborhood, speak, right? If it's at a local event, say you can speak and you'll do it for free, right? Yeah. Say that it's at your church. Say that you can do it.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

And you get as much practice in as you possibly can. You get involved in training as much as you possibly can. But you'll get to the point where people will pay you a little bit of money to do it and then a little bit more to do it and then a little bit more to do it. But then you'll realize, I mean, at least for me, I figured out a way to make money through coaching.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

And you get as much practice in as you possibly can. You get involved in training as much as you possibly can. But you'll get to the point where people will pay you a little bit of money to do it and then a little bit more to do it and then a little bit more to do it. But then you'll realize, I mean, at least for me, I figured out a way to make money through coaching.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

So it's easy for me to do the speaking because it promotes my coaching on the back end.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

So it's easy for me to do the speaking because it promotes my coaching on the back end.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

Let me add one more thing there. Yeah. I went to a speaker organization. where people are trying to make it big as speakers. When I went there, I got introduced twice by two very successful speakers, one who was like speaker of the year twice in a row, whatever. But the way he introduced me was, hey, yeah, Brigham is a speaker, but he does something really unique, really cool.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

Let me add one more thing there. Yeah. I went to a speaker organization. where people are trying to make it big as speakers. When I went there, I got introduced twice by two very successful speakers, one who was like speaker of the year twice in a row, whatever. But the way he introduced me was, hey, yeah, Brigham is a speaker, but he does something really unique, really cool.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

What he does is he's got a team that monitors calls and provides coaching to people who need to increase their call conversion. It's really cool. In the back of my head, I'm going, dude, I have this really cool thing that I should continue to monetize, right? As opposed to getting distracted with, hey, a speaking engagement for 50 grand or whatever, right? And here was the kicker.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

What he does is he's got a team that monitors calls and provides coaching to people who need to increase their call conversion. It's really cool. In the back of my head, I'm going, dude, I have this really cool thing that I should continue to monetize, right? As opposed to getting distracted with, hey, a speaking engagement for 50 grand or whatever, right? And here was the kicker.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

He then began, as he was introducing me, he began to describe how much money I was making doing what I was already doing. And then it was a whole lot more than what they were talking about making. So the back of my head, I was like, what am I doing? So here's what you do. You find a problem that nobody else can fix. You fix that problem.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

He then began, as he was introducing me, he began to describe how much money I was making doing what I was already doing. And then it was a whole lot more than what they were talking about making. So the back of my head, I was like, what am I doing? So here's what you do. You find a problem that nobody else can fix. You fix that problem.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

And then you go to the industry where you fix that problem and you start talking about it on stage. And then guess what? You'll fulfill your dreams and make money too.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

And then you go to the industry where you fix that problem and you start talking about it on stage. And then guess what? You'll fulfill your dreams and make money too.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

We'll do an initial training to set the expectation for what we're looking to hear over the phones. Before you start monitoring calls and providing feedback, it's not fair unless you set that initial expectation first. And so we either do that initial training in person or we do it via webinar. So you get to choose. As a business owner, you get to choose.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

We'll do an initial training to set the expectation for what we're looking to hear over the phones. Before you start monitoring calls and providing feedback, it's not fair unless you set that initial expectation first. And so we either do that initial training in person or we do it via webinar. So you get to choose. As a business owner, you get to choose.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

If you've got a couple of CSRs, let's do the webinar. It's a four-hour webinar. We'll set the expectation via Zoom, right? Easy. If you've got more CSRs than that, let's have somebody go out. on site, we'll do a half day in the morning for half your CSRs, and then we'll do another half day in the afternoon, and that way you can cover the phones and still get everybody trained.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

If you've got a couple of CSRs, let's do the webinar. It's a four-hour webinar. We'll set the expectation via Zoom, right? Easy. If you've got more CSRs than that, let's have somebody go out. on site, we'll do a half day in the morning for half your CSRs, and then we'll do another half day in the afternoon, and that way you can cover the phones and still get everybody trained.