Brittany Luce

And I also left you a link in the description of this episode.

Thank you so much.

Okay, so I need a little bit of context.

So to start us off, what exactly is Christian contemporary music or CCM?

Oh, like Amy Grant?

This is kind of a throwback reference, but I know she started in contemporary Christian music and then crossed over into mainstream pop with songs like Baby Baby.

I see.

CCM has been around for some decades.

There have been big names who are making this kind of music.

Why is it seeing this surge right now?

Oh, yeah.

I saw it in theaters.

So basically, we haven't really seen this kind of surge in Christian music since the early 2000s.

Not for radio play or stadium, but when you go to church on Sunday, this is the music everyone's singing together.

I see.

I see.

So when you used to think of Christian music on the airwaves, you might think of someone like Kirk Franklin.

Or Mary Mary.

But now the music that's really hitting is this super specific style of worship music that CCM artists are writing specifically for you to sing in church.

That's an interesting connection that there's a surge in Christian music because, as you said, many of these male artists are essentially preaching to fans of their music, that there's a market for that kind of musical and spiritual performance.