Brittany Luce

Well, Greg actually has this theory about that, courtesy of an economist, of course.

Yeah, and that effect, if Greg's theory holds true, that's not really the app's fault, but some apps are doing things that are putting some users off.

Have you heard of Rose Jail?

Heard of Rose Jail?

I was staring at those bars for years.

Okay, so for listeners who don't know, Rose Jail is what some users call the standouts tab on the dating app Hinge.

The tab has all the people that Hinge thinks are your best matches, and you have to send them a digital rose

to match with them.

But you only get one rose per week unless you pay for more.

They're kind of paywalling your potential partners, essentially.

And that sounds like a horrifying humiliation ritual.

Yeah, honestly, it's kind of grossing me out just hearing about it.

Like, you're paying to come off as thirsty?

Like, that's not for me.

But anyway, this is the freemium model a lot of dating apps now operate on.

But many, like Tinder and OkCupid, started out as 100% free.

I mean, I feel like he's busy, but it's worth asking.

We're gonna take a quick break, but first, if any of you are finding it's been a minute for the first time, welcome.

I hope you're enjoying the show and that you come back every Monday, Wednesday, and Friday mornings for brand new episodes.

If you're enjoying this episode, we did one like it last week about what it looks like to stop relying on food delivery apps.