Bronwyn Bruce

And I did ask every single woman that I interviewed the same question.

So regarding this idea of hyperbolic discounting, so that's the future value of money.

So I asked them, if I could give you $10 today or $15 in two weeks, what would you take?

And then I also ask them $100 today or $150 in six months, what would you take?

The answer relies totally on the immediate need.

So if they don't have enough money for groceries this week, they'll take that money.

But if they're like, oh, no, I can wait two weeks, $15, that's a pretty good return for two weeks.

Yeah.

Yes, it is.

Yeah.

So it was interesting.

It was sort of a bit of a split, you know, like what they would take.

It definitely got more challenging the longer they had to wait.

So the six month, it became a bit more, I might take the hundred now.

Yeah.

So it really depends on how these people see the future version of themselves and if they see a future version of themselves.

Yeah, that's exactly right.

So in my research, it really is just talking to people.

Yeah.

Yes.