Bronwyn Bruce

I mean, super funds, you know, they spend a lot of money on research and marketing trying to figure out how to engage people.

members.

And, you know, it's a real hard ask because, you know, people in this group, the millennial age and even younger, it's difficult.

You know, they're not going to, they're just not engaged, not as engaged as older members.

You know, the closer you get to retirement, the, it's, you know, retirement becomes in sight.

You're like, oh man, it's nearly there.

I can feel it.

I can touch it.

So now I want my money.

Now I'm going to take an interest in my money.

So, yeah, it really is talking to people.

You know, in one of the interviews I spoke to a young lady who was so adamant because she became so invested in understanding super after listening to the Pineapple Project and she went on to influence her best friend and it actually worked.

So, I mean, that's what I'm looking at, those sources of self-efficacy and how they drive people to make a change.

It works because I'm that friend.

So I will talk to my friends about anything I do in Supra and I know that some of them have made changes based on what I've said.

So, I mean, you just don't, it's really hard because you want people to have a financial well-being in retirement.

You want all your loved ones to have access to healthcare and, you know, housing and all that stuff.

But how do you get them to care 20, 30, 40 years in advance of that?

Yeah.

Like it's not a simple answer but, you know, this is what I'm looking at and just talking to people.