Bruce Buchanan

We then wear all the costs, which is about 43 cents in a dollar.

So 50 cents goes a partner.

They see exactly what's happening.

We're very transparent.

We spend about 43 cents on technology and hosting and sales and commission and management of the platform and data costs and all sorts of weird, wonderful things.

And we keep about 7 cents on the dollar on the, on the net advertising side.

So it's typically how the advertising business works.

Uh, SAS for us is relatively small.

The fastest growing part of that SAS for us will be probably, you know, around five, six, $7 million.

I think this year, um, the fastest growing part of our businesses product, what we call distributed commerce, we're actually selling like parking or

insurance or you know whatever name a product that gets bought when you're buying another product um and on that product we're taking it's a marketplace cut as well it's a straight rev share effectively it's like a credit card merchant fee is effectively the way that looks from a pno perspective so if you look at like a paypal or mastercard you'd

You don't understand how that P&L works.

We sell nothing, and that's really important, actually, because we want to be completely unbiased as a middleman.

We connect consumers and brands and providers in a way that makes the product more effective.

So if you sell insurance or whatever through Rock and a customer is buying an airline ticket, you'll sell 60% more insurance because we get the right product, the right price in front of that consumer when they're buying.

We can manage the consumer relevancy and the contextual relevancy in real time in a transaction flow to optimize against

Lots of different variables, but essentially your take rate on that product improves by about 50, 60%.

So you pay us 3%, but you sell 50 or 60% more product.

Yeah.

And getting the creative right, the UX right.