Bruce Buchanan

So, you know, some people, when they buy parking, want to see how close the parking garage is.

Some want to see.

Uh, the picture of the garage, I'm going to see a map, you know, and so everyone's got different buying parameters in the UX and the product and the pricing all changes dynamically to get the best outcome for the e-commerce provider.

And sometimes that's their own product, by the way, that's where the SAS components come in.

It's much lower margin for us, but where it's their own product or their own marketing messages, you know, you've got anything on the review page or payment page or shipping page or confirmation page could be.

you know, download my app or, you know, buy the baggage product on my airline ticket.

You know, there can be lots of those sorts of messages as well.

But yeah, essentially there are three arms of the revenue stream.

It's still all the same thing, which is the transaction moment.

It's all about optimizing the actions and experiences, but you've got a SaaS revenue stream, which is the internal stuff.

You've got a product rev share, which looks like a merchant service fee, like a credit card.

And then you've got a,

an advertising revenue stream and advertising is where we started.

And so it's still the biggest, but the fastest growing as a product piece of the puzzle.

We raised, uh, $80 million.

It was a close round, so we didn't go out to market.

Um, and so we raised it at four 50, uh, pre money.

Um, and.

uh, you know, that was right in the middle of, it was probably a couple of months where you were doing the negotiations right in the middle of COVID, which was kind of interesting.

So we went into COVID with, uh, with about 50 or 60% of our volume centered in, in verticals that were, uh, basically shut down.