Bruce Buffer

Everybody's just brawling, going at it.

So I get my back.

Whenever in a group fight like that, you want to get your back against the wall.

you don't want to be in the middle you want to make sure you're only looking at three areas you don't want people coming up behind you and i remember one time one of the fighters turned around he was you know getting ready to throw he goes oh sorry bruce and then he goes back into the melee right all these little things then the fight ended and mark coleman burst through the front door you know the double door is ready to just take on everybody but the fight's already calming down

there's been a lot of situations you know who are some of your favorite fighters from like the spike tv era rashad evans um i mean i i always enjoyed stephen bonner forrest griffin always brawled like crazy you know uh let's get let's get down to basics i mean you take great fighters like anderson silva you know chuck liddell and george and they weren't the ultimate fighters but you know they were all fighting during that period every every period every there's just a whole array of fighters yes

you have fighters that come into the ufc as like you could say probably about boxing too that rarely have what they call the it factor those those kind of fighters come along every few years right so like patty pimblett has the it factor right conor mcgregor has the impact ronda rousey has the it factor you know she basically helped make female mixed martial arts um george st pierre had the impactor you know that's why when i see fighters and they do their interviews

the way that i always say listen the mark of a fighter is not just how you fight in the octagon it's how you handle yourself outside of the octagon in interviews and everything else you got sponsors that want to come at you and throw a bunch of money at you so don't be dropping f-bombs all over the place and putting fingers in the air you know you're gonna you're gonna push away certain potential sponsors you can have and you know keep it classy i mean i could build if i was a fighter i could build a fight without a single curse word and if i curse

When I do say that, you're going to know I mean it, right?

Yeah.

I'm not saying everybody should do it like Conor because they're going to probably look a little ridiculous trying to be like Conor.

And we know we've seen people try that, but personality is part of sport.

The more personality you have and you'll be recognized individually, but be a role model in the sport.

Well, you know, Dana's openly said, I mean, he's not against, he doesn't want to do anything against free speech, you know?

He has his way of governing and everything.

If they talk to him beforehand about anything, I'm not privy to that.

So I don't know.

You shouldn't.

I'm a brand builder.

I mean, I built, you know, obviously with Let's Get Ready to Rumble and the It's Time brand.

A couple of things I go into with you, my products.