Bruce Buffer

With all respect to Bellator, it does a fine job. Here's the simple thing. Success breeds competition, and competition breeds success. You want other people to be successful. But the UFC is the rocket ship. The flames are coming, and everybody's following their path. And I'm very lucky, again, to have a first-class seat on that rocket ship. Don't forget where you came from and what got you there.

I've seen many people get cocky and make that mistake and leave, and they're done. Their relevancy is gone in six months.

I've seen many people get cocky and make that mistake and leave, and they're done. Their relevancy is gone in six months.

I've seen many people get cocky and make that mistake and leave, and they're done. Their relevancy is gone in six months.

Well, I spent almost two years on this. It's the It's Time energy drink. Yes. Never thought I'd have my face on a can. So what this is is basically I don't drink energy drinks. I might have to sip one once in a while and I'm just exhausted at a show or something for the main event or whatever. But I'm so full of energy, it's not an issue.

Well, I spent almost two years on this. It's the It's Time energy drink. Yes. Never thought I'd have my face on a can. So what this is is basically I don't drink energy drinks. I might have to sip one once in a while and I'm just exhausted at a show or something for the main event or whatever. But I'm so full of energy, it's not an issue.

Well, I spent almost two years on this. It's the It's Time energy drink. Yes. Never thought I'd have my face on a can. So what this is is basically I don't drink energy drinks. I might have to sip one once in a while and I'm just exhausted at a show or something for the main event or whatever. But I'm so full of energy, it's not an issue.

But one of the reasons I don't drink energy drinks is because they're crap. No offense. Monster, Red Bull, big few successes, right? But they're full of taurine. They're full of the stuff that's so bad for you. And people are swallowing this down along with five-hour energy shots like it's candy. I mean, when I see advertising where five-hour energy shot, I'll respect you guys.

But one of the reasons I don't drink energy drinks is because they're crap. No offense. Monster, Red Bull, big few successes, right? But they're full of taurine. They're full of the stuff that's so bad for you. And people are swallowing this down along with five-hour energy shots like it's candy. I mean, when I see advertising where five-hour energy shot, I'll respect you guys.

But one of the reasons I don't drink energy drinks is because they're crap. No offense. Monster, Red Bull, big few successes, right? But they're full of taurine. They're full of the stuff that's so bad for you. And people are swallowing this down along with five-hour energy shots like it's candy. I mean, when I see advertising where five-hour energy shot, I'll respect you guys.

Please don't get upset with me. But you're telling people to have it for breakfast? Are you kidding me? Right? If I'm going to drink an energy drink, I want it to be full of vitamins and minerals. So we made this with athletes in mind. It's purely natural. Yes, there's 200 milligrams of caffeine from a natural source of caffeine in this.

Please don't get upset with me. But you're telling people to have it for breakfast? Are you kidding me? Right? If I'm going to drink an energy drink, I want it to be full of vitamins and minerals. So we made this with athletes in mind. It's purely natural. Yes, there's 200 milligrams of caffeine from a natural source of caffeine in this.

Please don't get upset with me. But you're telling people to have it for breakfast? Are you kidding me? Right? If I'm going to drink an energy drink, I want it to be full of vitamins and minerals. So we made this with athletes in mind. It's purely natural. Yes, there's 200 milligrams of caffeine from a natural source of caffeine in this.

We've got wolfberry extract, amino acids, vitamins, minerals. This is a nutritional drink with no crash. Right? It'll perk you up and no crash. We're actually dealing with USADA. Jeff and Vesky put me in contact with another company that's going to go after our barrels and batches and give a stamp of approval where this can be drunk. Right? So energy drinks is a huge seller.

We've got wolfberry extract, amino acids, vitamins, minerals. This is a nutritional drink with no crash. Right? It'll perk you up and no crash. We're actually dealing with USADA. Jeff and Vesky put me in contact with another company that's going to go after our barrels and batches and give a stamp of approval where this can be drunk. Right? So energy drinks is a huge seller.

We've got wolfberry extract, amino acids, vitamins, minerals. This is a nutritional drink with no crash. Right? It'll perk you up and no crash. We're actually dealing with USADA. Jeff and Vesky put me in contact with another company that's going to go after our barrels and batches and give a stamp of approval where this can be drunk. Right? So energy drinks is a huge seller.

People are looking for them all over. But if I'm going to be in this business, I'm going to have the best product out there. And that's exactly what we created. So I just launched it in the U.K., on a private launch, excuse me, a soft launch. My company's from the UK that's making it, and we're distributing out all over the world.

People are looking for them all over. But if I'm going to be in this business, I'm going to have the best product out there. And that's exactly what we created. So I just launched it in the U.K., on a private launch, excuse me, a soft launch. My company's from the UK that's making it, and we're distributing out all over the world.

People are looking for them all over. But if I'm going to be in this business, I'm going to have the best product out there. And that's exactly what we created. So I just launched it in the U.K., on a private launch, excuse me, a soft launch. My company's from the UK that's making it, and we're distributing out all over the world.

We're going to have four distribution centers alone in the United States because the demand's going to be that big, and it's going to be everywhere. So the response has been tremendous. We've got five different flavors coming out, but it's also going to eventually go into a line of another 50 products. I'm going to have pre-workout and post-workout and nutritional products and everything. But...