Bruce McGowan

It is a pure play SaaS company.

The originations were competing with TIBCO, WebBeyond, a number of very large corporate integration engines.

And we morphed from about 2004 to 2006 when we met Salesforce into a SaaS pure play company.

It took us about actually three years to convert that to a pure SaaS environment.

We are currently at Rackspace Managed Hosting.

Been there since 2006.

We are.

It's NWE Smart Solutions DBA.

The company is Integration Technologies.

I think a good customer story, there's a number of others.

When we came into Salesforce, Salesforce, the financial applications, QuickBooks, the Sage mass line, Microsoft Dynamics, Oracle, all that.

The original customers were folks in QuickBooks.

In 2006, at that time, there weren't that many solution providers out there.

So we came forward and worked with a number of them.

to create what they wanted, but in a configurable way.

That's the distinction here.

So what we've done is it's all objects, all transactions in Salesforce, all objects, all transactions in QuickBooks, and it's your choice via configuration.

So that's what quite distincts us.

So as far as business process and workflow, the customer can implement theirs as opposed to buying a pre-programmed business process workflow from another vendor.

SMB mid-market, typically.