Bryan Green

Chrissy has something to say.

I just asked Chad to do the same thing.

All right, go.

Well, let me, I'll share an anecdote, and then we can break it down.

And then, if you want to.

Do you want to read over it?

Yeah, yeah, go ahead.

You read into it, and I'll tell you a little anecdote.

A personal anecdote.

I was married, and when I was married, some of you have listened to the stories, I'm not going to repeat it, but I was married, and one of the

My uncle-in-law, I guess is the best way to put it, was running one of the world's most prestigious brands.

I'm not going to say it right this second, but you can probably research it and figure it out through the commercial break.

He was running one of the world's most prestigious brands, watches, handbags, items, belts, wallets.

that sometimes cost tens of thousands, if not hundreds of thousands of dollars.

It's the kind of place where you only find in the high-end malls, if you ever find them in a mall, and you would have to make an appointment to go in and see it, right?

Okay, so this guy was running this company, this international company.

And while he never talked to me directly, he would talk at someone else when he was talking to me because he didn't like me, I will share that he explained how difficult it is to wrap your head around the problem of stolen merchandise, antiquities, and things that are valuable, this valuable.

where a brand puts a label on something and it becomes extraordinarily valuable because that label is on it, and then thieves want to get at it.

So, first of all, that market, then second of all, the black market for trading these goods is so... Billions of dollars a year.

For his company alone was hundreds of millions of dollars, and it's not the world's largest company, but you would want one of their items if you could have one of their items, let's put it that way.