Bryan McAnulty

So why don't we send out an email newsletter to your audience about this product since it's doing well and we can send it to this specific segment and actually here's an email that I drafted for you.

And then you have it all set and ready to go of something that was able to spend attention on the things that you care about in order for helping to like grow your business.

So you didn't have to click around in the software to figure out, oh, this thing was performing better.

Oh, maybe I should do a promotion here because I didn't recently.

Oh, maybe I should do this.

And the agent was working on that for you.

And so you're just making the decisions to kind of direct it where it should go.

Yeah, that's a great example.

And being able to use that in ways that not only help your retention, but allow you to deliver service at a level that was impossible before.

If you could have an employee that was dedicated to every single customer, even though in your business it would have never made financial sense to do that otherwise, now suddenly you can do that because of AI.

I'll give an example that's just like what you mentioned about the retention is that we have AI support with Heights AI in our software.

So somebody can ask it questions about how to find something or can even ask it to do the thing for you.

But we want to encourage everybody to reach out to the human support.

And we know that when we deliver human support, that we can help the creator better and then they'll probably stick with us longer.

And so what happens is a lot of, you know, all the systems that have the things like you have to bug the little old chat bot and say, no, I want to talk with a person.

I don't want this bot.

With our system, with Heights AI, is you can talk with the person anytime you want.

You can go and email us anytime you want.

You don't have to go through the AI.

But if Heights AI determines after conversation that the person had some kind of bad experience or they're having trouble,