Bryan McAnulty

But yeah, in your case, it wasn't in your voice yet.

And so you wanted that specific thing.

And now you have that through the system that you created.

And now let's say like you could go to same kind of companies that say like, well, we want reels that are going to be in our voice.

Now, instead of hiring an agency, they can hire you and then you're delivering that as the outcome to them.

So they don't have to know about the software, they don't have to be paying a team for it, but they're paying directly for the outcome.

And where this gets interesting is that's one thing.

But now like, what can you do that was bigger than before?

What can you do that you were just not able to like, how can you deliver to a client or customer at a level that was just impossible before?

Either because it would just take too much like individual time, take too much money or something else that now you can thanks to these agents.

Yeah, I think so.

Well, I'll give an example of what we're doing right now with Hyde's platform.

So it started as this all-in-one course in community software.

You could build and sell your knowledge business products through.

And if you imagine somebody has to set up an online course or digital product and build a website for it and send out emails,

That was like the old days of how this worked.

And we have this system called Heights AI inside it that can help you with some things.

But right now we're working on what we're calling Heights AI 3, the kind of next version of this that's going to be much more agentic and proactive in how it can help you.

And so where we're turning this into the service as a software

is imagine that you're selling some kind of information product online and you wake up Monday morning and your AI agent says to you, hey, I noticed that you got some more sales on this product, but actually you weren't promoting this product as much as the other ones.