Bryce Leske

I hear it's the most read section of the book to date.

It wasn't like just a clean break for us.

It's not like we woke up one day and said, today's the day we're going full time.

And then let's figure everything out.

I think we were pretty fortunate that we were able to juggle our corporate gigs for a number of years as we progressively sort of

We slowly transitioned this from a side hustle to the point where it was a business long before we kind of quit work.

And when we did quit, we felt we were pretty confident that what we had in front of us was at least a runway for 18 months, 24 months of being able to at least give it a crack.

So in terms of that feeling of, oh, my God, I don't know what's going on.

We don't know what's in front of us.

You know, we kind of worked through that together while still taking the paycheck from our corporate gigs, which gave us a sort of a bit more of a sense of security.

I certainly held on a lot longer than Ren did in terms of quitting.

I wanted to just really make sure that when we did leave, we kind of knew what we were doing.

Yeah.

And I still think we're figuring a lot of it out.

The business side of things is where we're really, I guess, challenging ourselves around the mix and dynamic between commercialising versus building an audience versus understanding that it's okay to lose money.

And battling through all that sort of stuff is always challenging.

And bringing on team members is incredibly challenging.

What type of manager are we going to be?

how do we want to build a team all of that sort of stuff that you know we didn't really think about when it was just the two of us and and now um it's not just podcasting you know we've got to be building this business so it's i've loved it though the whole experience i'm just absolutely loving

A big one for me, and it's probably no surprise, but the interest that ESG is now starting to have and the focus that people are trying to have when it comes to investing sustainably or having that as a lens when they're building a portfolio.