Brynn Gibbs

I haven't had any outside investments.

So we're bootstrapped and it's definitely been, I've needed to be patient because it's evolved over time and the software has continued to improve year after year.

But I'd say within the first year and a half, I knew that I needed to make moves quickly.

Sure am.

Thanks for having me today.

Exactly.

So Consumer Fusion's specialty niche in the reputation management space is identifying and helping remove inappropriate, illegitimate, negative reviews and photos across different directory review sites and social media platforms.

Good question.

So our clientele is made up of SMBs and also we're heavy in the franchising space.

So brands will hire us to represent their whole system as a whole.

You know, it depends because people have different review volume.

You have some businesses who get 20 reviews a year, and then you have some who get 20 a day.

So it depends on the review volume.

But on average, I would say our price point is like $299 a month per location for SMBs.

And then brands, of course, the pricing is different because it's representing a whole brand.

About $120,000 a year.

You know, they actually do not have a high volume of reviews, but for their industry, a negative review is so impactful that they have stats on how much money a negative review costs their system overall.

And the lifespan of one negative review can impact their franchise location up to $300,000.

So they definitely pay top dollar, but it is worth every penny for them.

2013.