Brynn Gibbs

Okay.

So I kind of fell into this on accident.

I was helping a close family friend who's now a retired dentist.

This was when Yelp and Google reviews kind of just became popular and he was attacked online by a vindictive ex-employee.

So his new patient drop-off numbers were down for several months and someone finally brought this to his attention.

And I offered to help him clean it up.

And that turned into introductions to people in his local rotary group that was a plastic surgeon and attorney who were dealing with similar situations, but with like a competitor.

So from there, it just was kind of personal referrals, recommendations, and it was a month-to-month continuing service.

So it just kind of snowballed and grew from there.

Oh gosh.

I mean, it was pretty small, but I want to say maybe around like, it was under a hundred thousand, but I was also doing it myself too.

Well, so for us, MRR is everything.

And I was just seeing the long-term picture and realizing, okay, if I want to continue growing the way that we are, I need to have a platform.

A, for my backend, but also for my customers to use.

And I always had the vision of enterprise level.

So like how brands can manage multiple locations at once.

So it was pretty quick at the starting point where I knew I needed software.

And...

I haven't had any outside investments.

So we're bootstrapped and it's definitely been, I've needed to be patient because it's evolved over time and the software has continued to improve year after year.