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César Couto Ferreira

👤 Person
270 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

Yesterday, I saw a young CEO. She was 27 years old. She started her startup when she was 24. I was amazed by her knowledge. I was amazed by her focus. She was laser focus, major laser focus. And she was not born in Lisbon. She was not born in Oporto. I think it was in Aveiro or something like that. But the level of knowledge that she owns, it's crazy. And she was 27 years old.

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

Yesterday, I saw a young CEO. She was 27 years old. She started her startup when she was 24. I was amazed by her knowledge. I was amazed by her focus. She was laser focus, major laser focus. And she was not born in Lisbon. She was not born in Oporto. I think it was in Aveiro or something like that. But the level of knowledge that she owns, it's crazy. And she was 27 years old.

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

I wanted to be her, honestly. I was listening to her and I was seeing what she was saying. And I was like, damn, you're really good. And I'm really happy for that. That's when you ask me, what is my driven? It's all about legacy. I gave an interview once and in the middle, because I don't prepare myself for anything of this. I just go with flow.

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

I wanted to be her, honestly. I was listening to her and I was seeing what she was saying. And I was like, damn, you're really good. And I'm really happy for that. That's when you ask me, what is my driven? It's all about legacy. I gave an interview once and in the middle, because I don't prepare myself for anything of this. I just go with flow.

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

It's my way of working because I like to be like this.

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

It's my way of working because I like to be like this.

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

People need to read books. People need to work. People need to... And right now, everything's quite fast. The fear of missing out. And there's a lot of hype. I always say to people, don't believe the hype. Don't be blinded by the likes. This is all media and creative cliches, but it's true. Go with the curiosity mind. Just go with this mindset.

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

People need to read books. People need to work. People need to... And right now, everything's quite fast. The fear of missing out. And there's a lot of hype. I always say to people, don't believe the hype. Don't be blinded by the likes. This is all media and creative cliches, but it's true. Go with the curiosity mind. Just go with this mindset.

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

If you're doing that, it's already amazing because you learned so much. You're going to learn so much. If anything like a hot topic is going to tell you, okay, let's try to understand crispy additions or let's go to understand a little bit about.

Chief Change Officer
#292 César Couto Ferreira: Don’t Believe the Hype—Design the Legacy

If you're doing that, it's already amazing because you learned so much. You're going to learn so much. If anything like a hot topic is going to tell you, okay, let's try to understand crispy additions or let's go to understand a little bit about.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

When I was a kid, I was always keen for biology, for science. And I went to the biotech. And I had the opportunity to do this scholarship. And I went to France. I was an high performance athlete when I was 19. And this is obviously the passion of my life. But I had a family that was in media. All my family from my mom's side, basically, they were working in media and radio.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

When I was a kid, I was always keen for biology, for science. And I went to the biotech. And I had the opportunity to do this scholarship. And I went to France. I was an high performance athlete when I was 19. And this is obviously the passion of my life. But I had a family that was in media. All my family from my mom's side, basically, they were working in media and radio.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

Philosophers, they were thinkers, basically. Very creative people. And my brain in a way was divided. I've always wanted for the logical side of things, but my DNA, let's put it like this, my genetics and my environment was pushing me to arts and to be creative. There was a time that I finished my graduation and I thought, okay, I'm going to do biotech and I'm going to work with wine.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

Philosophers, they were thinkers, basically. Very creative people. And my brain in a way was divided. I've always wanted for the logical side of things, but my DNA, let's put it like this, my genetics and my environment was pushing me to arts and to be creative. There was a time that I finished my graduation and I thought, okay, I'm going to do biotech and I'm going to work with wine.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

I'm going to do it. Everything I dream of, but my passion was radio. And this is really good because we're doing a podcast. So this for me is really nice. So radio just was raving for me. It was calling me and my dreams obviously was resonating. And I had this amazing opportunity to become a radio DJ. Quite early in my life. And I was studying at the same time and doing radio at the same time.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

I'm going to do it. Everything I dream of, but my passion was radio. And this is really good because we're doing a podcast. So this for me is really nice. So radio just was raving for me. It was calling me and my dreams obviously was resonating. And I had this amazing opportunity to become a radio DJ. Quite early in my life. And I was studying at the same time and doing radio at the same time.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

And I finished my grad and suddenly someone asked me, and this is really funny because I was having this coffee conversation. And someone was listening to me and saying, are you that guy? And I said, yeah. And he said, do you want to work for my radio? Can be the radio manager. I was 23 years old. And I became a radio manager. Then I accepted and I was quite successful. And then television came.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

And I finished my grad and suddenly someone asked me, and this is really funny because I was having this coffee conversation. And someone was listening to me and saying, are you that guy? And I said, yeah. And he said, do you want to work for my radio? Can be the radio manager. I was 23 years old. And I became a radio manager. Then I accepted and I was quite successful. And then television came.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

I just became this TV host for a local TV channel. In a very brief moment of my life, in three, four years, my dream come true. I always said that I wanted to work for MTV. I was always watching MTV when I was a kid. And I was honestly, I'm going to work one day. I'm going to work on MTV. But I never thought that was possible because this is a channel in the US.

Chief Change Officer
#210 César Couto Ferreira’s Next Act: From Madonna to Meaning

I just became this TV host for a local TV channel. In a very brief moment of my life, in three, four years, my dream come true. I always said that I wanted to work for MTV. I was always watching MTV when I was a kid. And I was honestly, I'm going to work one day. I'm going to work on MTV. But I never thought that was possible because this is a channel in the US.