César Couto Ferreira

And when I saw, and I was one of the first people to introduce Amy Winehouse to 10 people in London, in the networks, before she recorded Frank, I was listening to her songs. I was hanging around. I knew a lot of her people. We were going to the same pub in Camden. We were almost neighbors. I lived in the same street as Coldplay. And I was like, damn, this is wrong. This is definitely wrong.

And when I saw, and I was one of the first people to introduce Amy Winehouse to 10 people in London, in the networks, before she recorded Frank, I was listening to her songs. I was hanging around. I knew a lot of her people. We were going to the same pub in Camden. We were almost neighbors. I lived in the same street as Coldplay. And I was like, damn, this is wrong. This is definitely wrong.

We're not doing the best we can for the people. And we're not helping really creative and intelligent people like Jamie Winehouse. She was one of the most beautiful people I know. She was such a creative and talented singer. And I saw what the industry was doing to her. Because she was in the wrong place with the wrong people.

We're not doing the best we can for the people. And we're not helping really creative and intelligent people like Jamie Winehouse. She was one of the most beautiful people I know. She was such a creative and talented singer. And I saw what the industry was doing to her. Because she was in the wrong place with the wrong people.

A lot of people, obviously, if you go and read about Amy, you're going to see the documentaries. You're going to see their bio. You're going to find out she suffered from anorexia when she was quite young. And that's the thing. We don't care about people. We just want to do the profitable way. And at the time, it was her dad. And I was in the beach when someone called me.

A lot of people, obviously, if you go and read about Amy, you're going to see the documentaries. You're going to see their bio. You're going to find out she suffered from anorexia when she was quite young. And that's the thing. We don't care about people. We just want to do the profitable way. And at the time, it was her dad. And I was in the beach when someone called me.

I was still working for MTV, obviously. And someone calls me. Same feeling that I felt when they called me saying, look, Amy just died. I felt like when I was woke up at 5 a.m. with Michael Jackson saying, Michael Jackson just died. What we're going to do? Because this is what happens, you know, when we prepare ourselves for them. When you work in the networks, you prepare yourselves.

I was still working for MTV, obviously. And someone calls me. Same feeling that I felt when they called me saying, look, Amy just died. I felt like when I was woke up at 5 a.m. with Michael Jackson saying, Michael Jackson just died. What we're going to do? Because this is what happens, you know, when we prepare ourselves for them. When you work in the networks, you prepare yourselves.

You discuss your pituary in the beginning of the year. And this is really bad. But this is the truth. This is newsflash. So we prepare the pituary and we think, okay, who's going to die this year? Who are the ones that are going to mentally go down the drain?

You discuss your pituary in the beginning of the year. And this is really bad. But this is the truth. This is newsflash. So we prepare the pituary and we think, okay, who's going to die this year? Who are the ones that are going to mentally go down the drain?

And when Amy died to me, because I was close by and I knew her and everything, that was something that I said, no, it's not enough is enough. I don't want to be more. I don't want to be part of this. I want to change that. It was quite decisive to say, look, we need to change things. And I just wanted to change things basically.

And when Amy died to me, because I was close by and I knew her and everything, that was something that I said, no, it's not enough is enough. I don't want to be more. I don't want to be part of this. I want to change that. It was quite decisive to say, look, we need to change things. And I just wanted to change things basically.

It's crazy because I always say to people, reality is much way, way stranger than fiction. The way that we talk, the way people come to me and say, Hey, how is it working with Viacom and all that succession? People think, oh, come on, this is like media moguls, Game of Thrones. It's amazing. You've been there. It's chill, man. It's not like that. It's not like that.

It's crazy because I always say to people, reality is much way, way stranger than fiction. The way that we talk, the way people come to me and say, Hey, how is it working with Viacom and all that succession? People think, oh, come on, this is like media moguls, Game of Thrones. It's amazing. You've been there. It's chill, man. It's not like that. It's not like that.

Obviously, there's a lot of things that are inspired in real life, but real life is going to be much more complicated. It's going to be real. It's not science. It's not fiction. Sorry. So when I think about these people and when I think about the person that inspired Jerry Maguire, they are so kind and so humble, full of knowledge. This is what I learned from them. And they are artists of change.

Obviously, there's a lot of things that are inspired in real life, but real life is going to be much more complicated. It's going to be real. It's not science. It's not fiction. Sorry. So when I think about these people and when I think about the person that inspired Jerry Maguire, they are so kind and so humble, full of knowledge. This is what I learned from them. And they are artists of change.

And they know that nothing lasts forever. They know that.

And they know that nothing lasts forever. They know that.

Yeah, slash the hotel all the time. Exactly. They pump your ego all the time. But if you want to be a pioneer, you're going to face the wall.

Yeah, slash the hotel all the time. Exactly. They pump your ego all the time. But if you want to be a pioneer, you're going to face the wall.