Cal Newport

varying intensity of things you can do right now.

But if cognitive fitness really becomes a massive industry like physical fitness, there's going to be an industry built around cognitive fitness.

And so I want to put out three predictions about what we might see in the near future if and when cognitive fitness becomes an actual major industry.

All right, so the first prediction is that we're going to see high-end fitness.

thinking trainers.

I've spent most of my life as a professional thinker, and if you're a professional thinker, there's lots of places you get informal but pretty comprehensive training, like when I was at MIT.

You're basically taught, maybe through osmosis as an example, how to think, how to do math, how to sustain concentration on complicated problems.

But I think there might be great benefit to bringing this sort of professional thinking training to people in all sorts of different walks of life, not just people that prove theorems for a living.

Now, this isn't fully new.

So I had long heard about Josh Waitzkin, who was the chess prodigy that was featured in the movie Searching for Bobby Fischer, who started, from my understanding, is that Waitzkin does this type of training.

He does thinking training for people for whom being able to think clear is vital to their success.

I think his early clients were in finance, where if you're running a hedge fund,

The difference between being exceptional at thinking and kind of good could be like a $500 million delta.

Like it really matters.

Of course, we're going to hire a trainer.

We don't want to leave any stone unturned.

You know, I think this is going to become more common.

Why don't we actually load up his page, Jesse, just to see what he's talking about.

So he calls his company now Stoke Ventures.

He's very into foil surfing, so it's probably connected to that.