Cal Newport

Let's read his quote here.

All right, that's pretty...

but let's go and talk about what their training actually includes.

Areas of focus and training with Whitskins Company involves training to love training and the growth it unlocks, embodying quality as a way of life, cultivating presence and mindfulness, the systematic cultivation of the art of focusing on what matters most, developing introspective sensitivity,

Identify and supporting windows of peak creativity and flow, developing, let's see, non-local and parallel learning, training to learn the mini from the one, and so on.

So this is just an offering where they're going to help you get more out of your brain.

I think weight skins on to something because in a lot of industries, that is a huge difference.

We'll pay money for software or tools or productivity ideas, but getting your brain sharper is the ultimate productivity hack.

I think for a living, I don't use social media.

I was trained professionally to be a thinker.

And because of that, to use myself as an example,

I can, for example, write incredibly quickly.

I can sit down and have an idea and 30 minutes later have like a polished newsletter article or draft of an op-ed or a script for a podcast.

That's an incredible productivity boon that I've gained, not by using like AI.

but by training a brain to produce better.

So I think that's going to be something we see.

Another thing we're going to see as we get to sort of insane mode cognitive fitness industry is going to be the rise of non-instrumental courses.

People taking classes in person or online, like learning languages or hard math or training about puzzles or mastering difficult crafts,

just to get their mind sharp.

Like the whole point is this is going to push your mind.