Cal Newport

Social media is fun.

That's going to be hard to change people's behavior.

But certainly this hyper-distraction thing in knowledge work, that'll change because we're leaving money on the table.

It hasn't changed at all.

It's gotten worse.

It's worse than it was.

I'm at the 10-year anniversary now

of the book Deep Work.

So this month is a 10-year anniversary.

Yeah, but it's got me a little bit depressed because I've been doing this 10-year reflection.

Like, okay, it's been 10 years and the book was a hit and it's millions of copies, etc.

And the issues I talked about are worse.

They're like really worse than they were 10 years ago.

So people know the problem.

Nothing has changed.

I've been...

The one I've been following, the study that I think is useful as a trend line is Microsoft actually does this annual report where they gather data from Microsoft 365.

So it's like Office and Word and PowerPoint and Excel.

Nowadays, you use this sort of the web-based version of these is very common.

So they can gather data from just tens of thousands of knowledge workers actually using all these different tools.